BOBBY LEÓN - Director

Change. It is paradoxical that it can be constant.

It is from this duality that Bobby León has built her trademark as a director. By being herself constantly in motion.

With as much reflection as spontaneity, openness as provocation, Bobby takes us, like a guide, to explore subcultures and discover singular worlds. His avant-garde aesthetic allows him to connect these subcultures and emerging cultures to the world of fashion and luxury.

The result is sensory works that push the boundaries; that break the taboos. With a style that is as relaxed as it is demanding, Bobby has a natural ability to sublimate boundaries; to create meaning by combining spheres. And in so doing, cultivate, in his own way, a more open world.

"Dance is my first encounter with love, it’s essence seeps in everything I do, in how I interpret the world"

Collaborations : Pantenne, Reitmans, Black Suede, Aldo, Joe Fresh, Arc'Teryx